Visions of grandeur can be a small business owners downfall. As a company scales there are almost always pains associated with that growth. Forbes interviewed marketing expert Babak Azad, who shared his tips for scaling a small business.
My favorite of his tips was
#4. Create a powerful customer experience
Recognize that we are now in an “experience” world – create a great experience for your customers by working to constantly improve your products, how you treat your customers, and by building a community where they can feel that they are part of something bigger than you or themselves.