Project description

Business Owners: Nicole & Todd Tanner 
Business: Swig
Location: Saint George, Utah

Meet Nicole & Todd
Nicole and her husband, Todd, are the owners of Swig, a drink stop that they started five years ago in Saint George, Utah. Business is booming and they now have eight stores! “Three years after opening we opened our second store in Saint George. We had a story done on us saying we were ‘The place to go for your spring break visit to Saint George’ and since then its just gone crazy. We now have 8 locations!”

Lovers Of A Fountain Drink
Nicole and Todd had the idea to open a drink stop, even though they had no idea how well it would do, “We knew we were lovers of a great fountain drink.” Says Nicole. “At first we doubted ‘will they come to our store?’ And they do!”

“We knew what we liked; great customer service, great fountain drinks, and great products. So we thought, ‘lets do that!’—service with a smile, know our customers, know their drink, and know their name. We were tired of going to establishments and just being a number. So there was a lot of thought that went into that, so we could make it special, and make it ‘That Swig’ for everyone.”

Service With A Smile
While Todd and Nicole were brainstorming business ideas, the first thoughts they had, were of the things they loved and the things they felt other places may lack. “We knew what we liked; great customer service, great fountain drinks, and great products. So we thought, ‘Lets do that!’ Service with a smile, know our customers, know their drink, and know their name. We were tired of going to establishments and just being a number.  So there was a lot of thought that went into that, so we could make it special, and make it ‘That Swig’ for everyone.”

Business Blessings
“We feel very blessed that it has done what it has done,” says Nicole. There is a security in owning your own business, but that doesn’t mean it’s easy. “There are a lot of struggles, but a lot of benefits as well. Being able to have the family time you need and to have flexibility is huge. To have a company that is doing well is a big deal.” Their hard work has paid off. “Still we have been on the other side of things, we started this business with nothing. Everyone would ask me, ‘Well what does your husband do?’ and I would respond, “Well he works here too.” Everything was riding on that first store… It HAD to work. And luckily it did!” There was more than luck for Todd and Nicole, “There was a lot of thought put into it, but then again a lot of people start businesses and put thought into it. So we feel very blessed our business has done what it’s done.”

A Swig of Advice
Nicole says to, “start simple.” Swig started simple, has stayed simple, and it seems to be working for them. “You never know what’s going to work for sure, so start simple. Don’t go too big too fast, it takes money to do that, and you can get in over your head.”  On top of money and simplicity, Swig’s hard work ethic shines through in her last piece of advice, which is to show up and work hard.  She said, “The owner needs to be in the establishment for at least the first while it’s open. To make sure it’s run right, and more importantly that the customer sees you. The customer will take pride in knowing that the owner is there in the store working hard, and they will want to support that person and their business.”