Business Owners: J Park, Alex Ahn, Jung Hun Song
Business: Cupbop Korean BBQ
Location: Salt Lake City, Utah
Meet the Cupbop Food Truck Crew
Alex Ahn, J Park, and Jung Hun Song. These kings of Korean BBQ have gained a massive following in just a year and a half. They all came to the United States at different times and for different reasons, but one thing is for sure: they all know food. It doesn’t hurt that they all know how to have a good time and please their customers as well.
Jung and J had an advertisement company where they worked with over 350 restaurants. There they learned all about the food world, and most importantly how to market a restaurant that they didn’t know they would later open.
One day at a local convention with a bunch of restaurants they realized that no one was doing Korean food. “There was Italian, Japanese, Chinese, pretty much everything but Korean.” They decided to change that, and a year and a half ago they started Cupbop.
They have worked incredibly hard to quickly gain their large following. They have over 16,000 social media followers, and their food trucks often sell out of food during rush hours. They like to joke and have fun, even about how hard they work. “Asians don’t sleep. We work 24 hours, look at his face, he hasn’t slept in 2 days.”
To the Cupbop crew it’s not just about the money, and selling food. “Getting crazy, having fun. We dance with the customers, joke with them, yell with them. Cupbop comes with crazy things and we want customer satisfaction so we can have progress. Communication is the biggest difference between us and other food trucks.”
The Cupbop team encourages everyone to try one step at a time, to learn from your mistakes, and to “have experiences that make you better.”
Jung’s last words were, “Don’t trust anybody. Don’t trust your brain, don’t trust your friend, don’t trust your investor, trust your hard work, and time. Get a lot of sweat going. Be diligent, work smart, and have fun.”