Project description

Business Owner: Brandon Metcalf
Business:  Destiny Nashville
Location: Nashville, Tennessee 

Meet Brandon Metcalf:
As long as he can remember, Brandon has always had the entrepreneurial spirit. Using savings from his first job as a paperboy, Brandon purchased his first set of turntables. Not realizing it then, this purchase would unleash his passion for creating music. With the combination of his work ethic and love for music, Brandon transformed his dream into reality and now owns his own production company, Destiny Nashville. This rapidly growing production company didn’t just happen overnight, there were many years of trial and error. Dedicated to his work, Brandon made the sacrifices needed to set himself on the right career path, “I just started because that’s how my brain works. It made sense for me to start a small business back when I was still in high school.  Through a lot of trial and error for the past 15 years, I have figured it out. I know this is what I love to do, and it’s been a good fit.”

“Being the new guy to Nashville helped; there are a lot of people in Nashville that have been doing the same thing for a lot of years. I think the town in general was ready for something new. Everyone has been doing the same thing for many years; Nashville was ready to be refreshed. Coming to town with creative new ideas and a fresh outlook on the industry has made the transition easy and successful. Being young and willing to work really hard has created a natural ripple effect for artists to be drawn to work with my team.”

New Kid On The Block
Before making their musical debut on Nashville’s well known Music Row, Destiny Nashville started off in Seattle, Washington where Brandon was born and raised. The Seattle music scene helped Brandon develop as a music producer and gain the knowledge and experience needed to prepare him for the next big step.

Brandon’s love for people and desire to help talented individuals accomplish their musical dreams led him to seek out expansion opportunities for Destiny Records. Nashville, Tennessee may be intimidating to some, but not Brandon. Relocating to Nashville was an attainable goal and one that would be the best business move to help expand his music empire.

When asked if it was hard to survive setting up shop on Music Row, Brandon stated, “No, being the new guy to Nashville helped; there are a lot of people in Nashville that have been doing the same thing for a lot of years. I think the town in general was ready for something new. Everyone has been doing the same thing for many years. Nashville was ready to be refreshed. Coming to town with creative new ideas and a fresh outlook on the industry has made the transition easy and successful. Being young and willing to work really hard has created a natural ripple effect for artists to be drawn to work with my team.”

Confident in his work, Brandon made sure that his move was properly executed and has since established himself. “Being flexible and making changes to your business is crucial, the choice to move to Nashville has opened up more opportunities for us. Certain kinds of music require a lot more access to the caliber of musicians that we want. Instead of working with just bands, now I get to work with singer-songwriters and solo artists. This move has really taken our production company to the next level.”

Secondhand Serenade, Brooke Hogan and the Scene Aesthetic are just a few of the musical talents that Brandon and his crew have had the opportunity to work side by side with. Destiny Nashville has certainly proven to be a valuable contribution to Nashville’s Music Row scene.

Brandon’s Biggest Win
With the help of many talented musicians, songwriters and staff members, Brandon has established a foundation of valued team members that helped his music career become a reality. Destiny Nashville team members closely follow behind Brandon’s leadership example and partner together to properly execute each musical project. Brandon’s appreciation for his team resonated as we discussed his current team being his biggest win. “Learning to establish a quality team, I have had some great success with some really, really great people and some huge failures with some people who weren’t the right fit. You can learn a lot from someone’s work ethic. Over the past few years I have found that my team matters the most. The process of finding people who share the same passion has helped further my company along.”

Entrepreneurial Advice
When it comes to owning his own business, Brandon knows that in order to achieve your ultimate goals, you must choose to make significant life sacrifices. He states that, “Whatever it is that you are doing, be prepared to make it a lifestyle. Know that you will not have much of a ‘normal life’ at all, but you learn to love that. If you don’t—if it’s not something that you’re going to be excited to only sleep 3 hours a night for, for the next however many years, and not take weekends off, and just give your complete all to, then I would say don’t even start. Because it’s a lot of hard work and sacrifice. It’s hard to sacrifice certain things but in the long run it will be rewarding if it is something that truly excites you and makes sense for you.” There is definitely a bright future for Brandon and his team at Destiny Nashville.